Cow Parade Bella Italia



Artist: Emilio Robba
Special Moo Creation

About Bella Italia. Designed by Emilio Robba, Bella Italia is a special CowParade creation.

Throughout his life, Emilio Robba has approached his creations with the eyes of a designer and hands of an architect. Each work of art emulates his unquestionable passion for the Natural world around him and he continues to make special, unique wonders.

He proudly shares with us his newest creation, Bella Italia, a life-size cow designed for CowParade. The whimisical designs depict the essence of Italy, with timeless photography of the proud country's history and passion for the Arts. Drawing inspiration from his own past, he brings to light the beauty and enduring presence of Italy.

This replica version of Bella Italia was created using a special decal technique. The details captured in the replica are simply extraordinary. The cow sites on a faux stone base where you will find Romulus and Remus, the twin brothers who are the mythological founders of Rome.


The first Cow Parade took place in Switzerland in 1998. The father of the idea was Walter Knapp from Zürich and his son Pascal Knapp, a well-known Swiss artist. He designed the three original sculptures. The basic concept of the Cow Parade is to present the cow in a way which is accessible to everyone. People should see that art is fun, accessible and does not always belong in a museum. Cow Parade brings art onto the streets: a city park, large square or even a pedestrian precinct can act as an exhibition area. In the meantime, the life-size cows of the Cow Parade have been seen in Chicago, New York and also in Germany. The Cow Parade is financed by the host city and local companies help the event by sponsoring the cows. Besides professional artists, lay artists also have the possibility of creating a cow. Before any Cow Parade an appeal is made giving everyone the chance to provide a work and prove their merit as an artist. At the end of any Cow Parade, many of the cows are auctioned off and the proceeds go to local charity projects.

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