The first Cow Parade took place in Switzerland in 1998. The father of the idea was Walter Knapp from Zürich and his son Pascal Knapp, a well-known Swiss artist. He designed the three original sculptures. The basic concept of the Cow Parade is to present the cow in a way which is accessible to everyone. People should see that art is fun, accessible and does not always belong in a museum. Cow Parade brings art onto the streets: a city park, large square or even a pedestrian precinct can act as an exhibition area. In the meantime, the life-size cows of the Cow Parade have been seen in Chicago, New York and also in Germany. The Cow Parade is financed by the host city and local companies help the event by sponsoring the cows. Besides professional artists, lay artists also have the possibility of creating a cow. Before any Cow Parade an appeal is made giving everyone the chance to provide a work and prove their merit as an artist. At the end of any Cow Parade, many of the cows are auctioned off and the proceeds go to local charity projects.